PRLog (Press Release) – Oct 04, 2011 -
It’s a counter-intuitive move. In a down economy, with a depressed real estate market, Maximillian Diez and Ernesto Pineda—formerly with Redfin, ZipRealty and Century Homes and Investment Group—are doing what they do best: Launching a new real estate e-commerce brokerage called CALPMG.
As top producers at two real-estate start-ups, Diez and Pineda helped define how today’s online real estate transactions are managed and helped transition the industry from a broker/agent-centric model to the new online/client-centric model. Today CALPMG is building on that success by bringing back the personalized service—the irreplaceable human touch—that has been lost in the real estate industry’s race to embrace high volume, online sales.
“Real estate transactions are too emotional and complex to be managed as online-only transactions,”
Looking forward—to define what the future of real estate service should be—Diez and Pineda designed CALPMG to serve as the premier, one-stop source offering the most desirable real estate services, features and benefits: brokerage services to buy or sell property; discount pricing; rebates; online search and tour capabilities;
“While 89%* of all home buyers use the Internet in their search for a home, online searches, virtual tours and electronic signatures can’t replace the peace of mind that comes from working with a trusted source—an expert who can help navigate complexities associated with real estate transactions,”
Making Real Estate Transactions Equitable for You, the Client!
One of the most popular transaction structures for clients is the “Transaction Rebate”—or CALPMG’s “Service First, Rebate Second” value model—which allows buyers to receive 52 percent of any commission that results from their transaction. Extending that into new markets, CALPMG also offers a similar option to renters, who can receive 25 percent of any commission that results from their transaction.
“Some of the larger online real estate outlets, that started with and realized great success with the rebate model—have dropped this option in an effort to bolster profits,” said Diez. “Information that used to be available only to real estate professionals is available online. Today, clients are Internet savvy and much more involved in their property transactions with research, pricing and more. They want to see their efforts rewarded and we agree. At CALPMG, we see this as a core offering and intend for it to be a permanent part of our business model.”
About CALPMG:
CALPMG is California’s first and only property management company to also provide personalized service with discount real estate brokerage services. Founded in 2009 as the California Property Management Group by childhood friends turned real estate colleagues—Maximillian Diez and Ernesto Pineda—CALPMG reunites market builders turned leaders from Redfin, ZipRealty and Century Homes and Investment Group. CALPMG was launched in San Diego with a mission to develop a better real estate service model grounded in honesty, transparency, expert interpretation and knowledge of local markets. Today—
For more information contact CALPMG Corporation:
